Start with the end in mind…

How long should it take to see SEO results?
20th April 2017

Start with the end in mind…

What does this even mean?

Before your pen hits paper, you need to decide exactly what you want to get out of your marketing adventure. The end result, this is typically expressed as a goal.

The more specific about the goal the more likely you’ll achieve it. As an example for this article, lets pretend you’re a fruit seller, you might set a goal like this; “I want to sell lots of oranges this year”, it’s a goal, but it isn’t a good goal, why? Because it’s not SMART.

What is S.M.A.R.T?

Specific

Measurable

Achievable

Realistic

Time Bound

Using the example above, let’s make this a smart goal.

Specific = I want to sell 100 oranges per week

Measurable = Well you specified 100 oranges a week, that’s measurable through sales tracking

Achievable = This would require looking at how many you’re currently selling and how many the market would bear. If you specified 100,000 oranges and only sell 10 at the moment, this wouldn’t be achievable… right away, however a long-term plan could increase growth to allows for that.

Realistic = from 10 oranges to 100 oranges per week is a big jump, but it’s not unrealistic.

Time Bound = The goal missed one important element, how long are you prepared to allow your goal before it achieves 100 oranges per week.

Time to revisit step one.

Specific = Within 2-months I want to go from selling 10 oranges per week to 100 oranges per week.

Now let’s compare this to the original goal:

I want to sell lots of oranges this year

Vs.

Within 2-months I want to go from selling 10 oranges per week to 100 oranges per week.

Now that’s SMART! Time to write a plan of action to achieve this goal.