Kingsbury Kitchens is a start up business in Ringwood. As the business was just getting started, there was no existing brand or design, we were given a blank canvas. After identifying the target market and business goals, we got to work on the brand design.
The customer provided a clear timeline of events, as they were having their showroom fitted with kitchens & bathrooms, there was a little time to get everything together. We put together a timeline for delivery of the project.
The logo was also adapted for social media in a "square" or "stacked" format and the logo icon is distinctive on its own. There are variations of the logo icon for use on the main brand colours of dark blue, silver and white.
Once the logo design was signed off it was important to have business cards designed, the company wanted to hit the ground running, making sure they look professional to their new suppliers.
The images below show the two different designs we did, using different colours for the two main directors. The cards were printed on 350gsm card and the front used spot-uv to create a shine on the logo icon.
The next stage was to get the website design and created.
We used WordPress and created them a unique look that was visually led. As this type of purchase isn't an instant decision, the website needed to be really clean looking and visually led. The website had to build trust and encourage the user to make contact or visit the showroom.
Once the website was completed, the showroom was almost finished, out next task was to create internal and external signage that captured passing trade and advertised exactly what they did and how they did it.
Stage 3 was to prepare magazine advertising for a company launch party.
This project is ongoing, we're working closely with the customer to ensure their start up succeeds.
Once the website was completed and in place, the showroom was almost finished, our next task was to create internal and external signage that captured passing trade and advertised exactly what they did and how they did it.
There are 16 artwork panels in and around the building, including outside hoarding, window vinyl graphics, a-board pavement sign, foamed boards, PVC banners and customer & staff parking signs.
Now all the internal marketing was in place it was time to start the external marketing, for this we prepared magazine advertising for a company launch party.
This project is ongoing, we are working closely on the SEO optimisation of the website and working closely with the customer to ensure their start up is a success.