branding a cut above the rest

king of all kitchens
15th November 2018
increasing website visitors with a new website
29th October 2018


Dorsets longest established tree care company.

Having such a well established company is always a challenge to re-brand. Paul Hanwell & Son have been trading as a tree care company since 1978. They didn't really have a logo, they just had various trees and their company name put on their trucks and workwear.

Tree surgery website design

Our first challenge was to make sure everything was aligned, trucks would need to be sign written and workwear standardised. This also meant that all the business stationery like business cards and letterheads had to show the new branding.

Our second challenge was to split the company into two divisions, Tree Care Specialist and Garden Maintenance.

Tree Surgeon Logo Design

Garden Design & Landscaping Company Logo Design
Tree Surgeon Logo Design

Garden Design & Landscaping Company Logo Design


Another issue facing the customer was when leaving their business card to potential customers, they wanted to advertise both sides of the business without confusion. For this we recommended folded business cards, which is essentially two business cards joined together, when you fold the card one way it shows tree care and the other garden maintenance.


Atomic Agency designed a modern responsive website, their original site wasn't responsive and looked terrible on smaller screens. Since the new website has launched viewing on mobile phones has increased by 50%. Having a mobile friendly website ensures that Google doesn't penalise your website on mobile search.


Client: Paul Hanwell & Son


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