Marketing strategy is the cornerstone of your business. It helps you identify yourself, your perfect customers and maps out how to attract them.
Atomic create 6-step marketing growth programmes tailored to your business and market.
Why not speak to a marketing expert to help you?
Call James on 01202 248918
mobile 07534 214084
Step 1 – Ambitions & Objectives
So where do you want to be? Step 1 discovers your 5 W’s
At this first step we establish your budget. This needs to be split into how much you want to invest on your programme and how much to spend on delivering your message. This is called marketing spend.
GETTING RESULTS REQUIRES COMMITMENT
Have you heard of Coca Cola? How about Pepsi?
Of course you have!!
In fact it’s estimated that around 94% of the World population know Coca Cola.
And this comes at a price, Coca Cola spend around $3 billion per year on marketing and Pepsi around $2 billion.
We’re not saying you have to cut your own throat to create a marketing spend, but the point is simple, to get noticed you’ll need to commit to a budget and stay committed to it for at least 12-months.
When you join Atomic, we help you work your budget to maximise results for every penny you spend.
Step 2 – Review & Report
Step 2 is a where a brand review is completed. From this review we establish where you company currently sits compared to where you want to be.
A complete brand audit is done, this is then provided to you as a report.
- Market Orientation
- Complete Brand Audit
Step 3 – Strategy & Planning
Now we know for sure where you are and where you want to be, step 3 includes brainstorming sessions. Discussing creative ideas and suitable channels (places where we can push your message i.e. Social Media etc).
The report in step 2 will identify areas of design and messaging improvement which will help you achieve your 5 W’s within the proposed budget and timeline.
- Brand personality
- Ideal client description
- Customer insight
- Customer survey
- Vision statement
- Define USP
- Key objectives
A typical strategy will plan out all activity for 12-months. At Atomic our programmes can last for 3, 6 or 12-months.
Step 4 – Creative Design
In Step 4 it is important to put into place the design changes identified in step 3. These could be simple website adjustments or adding a work uniform for employees etc.
We also create the new assets ready to deliver.
Step 6 – Analysis
Once delivered it’s time to record the outcome. We provide a comprehensive report as agreed in step 1.
Outcomes can vary, at this stage we analyse the campaign and adjust. Marketing is an iterative process, we deliver, monitor, adjust, deliver, monitor, adjust. You get the idea.
Enquire to join
Limited Spaces Available
Because we hand tailor programmes, we only offer 6-step to a select number
of companies. If you feel your company would be a good fit, please fill out
the contact form below.
NEW FOR 2018
Download Your Free Marketing Resources
To show our commitment to our market, we’ve put together three workbooks designed to kick start your marketing.
Why we put together three workbooks
Many companies apply an ad-hoc philosophy to their marketing, give this a try, give that a try and sometimes you may get lucky, but more often than not it’s another wasted opportunity.
As a business owner, you are constantly bombarded by companies promising results from advertising on their network. Nothing could be easier than setting up an advert and showing it to thousands of people, right?
Wrong. Before you commit yourself to anymore wasted opportunities, download the three workbooks, print them out, grab a pen and fill in the boxes.