How Can it Increase Business?
If you already have customers, chances are those customers have an email address. Communicating using email is very cost effective, if you don’t already capture email addresses from your customers, now is a good time to start doing so.
Atomic Agency set up complete email marketing systems, these include:
- Offline data capture
- Online data capture
- List building
- Marketing automation (linking up to your website, sending emails automatically to customers)
- Promotional emails (eshots)
- Newsletter emails
- List maintenance
Watch this video example of a Mailchimp email campaign by Atomic
The Definition of Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is a powerful tool used to communicate with a target audience.