content marketing

Content marketing is seen by over 70% of UK adults every month

 It now accounts for more than 20% of marketing budgets, with that figure set to rise over the next 12 months.

Content Marketing is one of the biggest success stories in the media industry. Second only to internet advertising in accelerated growth, it’s constantly growing in size, scope and adaptability.

Content marketing engages individuals on their own terms, it’s based on interactions with your buyers and tells a continuous story. Content marketing has a clear purpose and always has pre-defined metrics. It is almost always evergreen.

marketing strategy services

What’s included in Content Marketing?

Creating a foundation for content marketing

  • Creating buyer personas and buyer journeys
  • Developing your brand voice
  • Setting your content goals
  • Choosing content technology

Creating the content plan

  • Brainstorming ideas and creating content arcs (year split into quarters and plan four major content pieces)
  • Mapping your content to the sales funnel
  • Choosing your content types
  • Crafting your plan and editorial calendar

Creating content

  • Writing and editing
  • Design
  • Curating content

Promoting your content

  • Gating strategy
  • Outlining a promotional strategy and alerting your organisation
  • Merchandising content on your website
  • Promoting on social media
  • Promoting through email
  • Promoting through blog posts
  • Syndicating your content
  • Leveraging influencer marketing
  • Using Pay Per Click ads to promote content

Measuring your content

  • Defining your measurement goals
  • Tracking early stage metrics
  • Tracking mid – late stage metrics

Atomic offer two pay-monthly packages for Content Marketing

Packages are fixed for a 12-month period and renewed for a further 12-months as required.

GAMMA

CONTENT MARKETING PLAN
£950 per month

56 complete content pieces

content strategy

2x ebooks

6x monthly content pieces (i.e. Workbook, video, small ebook or slide deck)

36x weekly content pieces (i.e. Blog, Infographic, Case Study, Testimonial, How to Guide etc)

design

content writing

website gating strategy

content landing pages

tracking & measurement

FUSION

CONTENT MARKETING PLAN
£1,800 per month

112 complete content pieces

content strategy

2x definitive guides

2x large ebooks

12x monthly content pieces (i.e. Workbook, video, small ebook or slide deck)

72x weekly content pieces (i.e. Blog, Infographic, Case Study, Testimonial, How to Guide etc)

design

content writing

website gating strategy

content landing pages

tracking & measurement