FC Funding - Commercial Finance Website
PROJECT Overview
About the Project
Problem
The old site felt corporate and distant. Stock photos, vague copy and unclear next steps made it hard for visitors to trust the brand or know how to get help.
Three changes we made
The message
Rewrote every key page in plain English so people quickly see who FC Funding helps, how the service works and what to do next.The proof
Replaced generic stock with warm, human photography and added trust signals case notes, client quotes and clear FAQs near enquiry points.The path
Built clear service pages with prominent calls to action request a call, start an enquiry, ask a question. Faster load times and simple mobile journeys reduce drop-offs.
Result
A site that feels personal and trustworthy. Visitors find answers faster, spend longer on the right pages and get in touch sooner which means more meaningful enquiries and better quality conversations.
What we used
WordPress, clean page templates, structured service navigation, performance tidy-up, on-page SEO, analytics and goal tracking.
Next step
Need your finance site to win more of the right enquiries
Quick Facts
Client
FC Funding
Industry
Commercial Finance
Completion Date
April, 2024
Duration
2 months
Deliverables
WordPress Website - CRO
Outcome
New look website, creating a more personal touch to commercial finance.
“Our old website felt cold and didn’t represent the way we actually work with clients. James and the team completely changed that. The new site is clear, welcoming and far more personal — it finally feels like it reflects who we are. We’ve already had positive feedback from customers saying how easy it is to use, and it’s given us a stronger platform to grow from.”
Chris – FC Funding
